Developing new products and adapting existing products to a constantly changing market is a complex, expensive and often extremely uncertain process.
Three key stages accompany this creative process: Generating and filtering ideas, developing and analysing prototypes and market testing.
SIRPAC is committed to interacting with as many consumers as possible at a reduced cost to companies. These consumers actively take part in generating and putting forward ideas based on their needs, wishes and priorities, participating in developing and preparing new products on the market. To do this, SIRPAC combines new communication channels accessed via social networks and other conventional media.
SIRPAC combines a sensory and consumer-based approach focused on the customer with the aim of providing a constant and corroborated two-way flow of information with food producers so that they can use this information to develop and improve their products
Active listening is SIRPAC's main tool.Driven by the network's expert members, SIRPAC aims to generate a debate forum, a meeting point for as many consumers as possible through social networks, thematic forums and direct consultation in order to create an active listening process in which consumers' preferences, concerns and expectations are reflected.
Identifying preferences to develop well-defined, concrete solutions.
Evaluating results using specific consumer tests that enable the information gathered in previous stages to be compared so that the successful design, development and launching of new products can be guaranteed.
Disseminating and transferring information to consumers that enables them to increase their training and knowledge of the specific characteristics of each food product in a practical and focused way, improving their selection and buying criteria.
[Translate to English:] Sistema Integrado en Red de Prospección Análisis y Divulgación de Pautas de Consumo
[Translate to English:] ASOCIACIÓN CLUSTER FOOD + I
Ctra nacional 120, km 22,8
26315 Alesón. La Rioja. Spain
Apdo. de correos 143.
Tel. 34 941 369 263. ext 22
Fax. 34 941 369 259
email. adm@clusterfoodmasi.es
www.sirpac.es