Acceptance and preference studies identify consumer habits and trends and help identify new market niches through active listening undertaken in focus groups and home tests.

Customer satisfaction surveys aimed at assessing and quantifying consumer interest in buying a specific product.

Using the human and material resources available at the technological centres promoting this initiative, technicians interpret consumer information to identify specific solutions aimed at developing, improving and launching new products.

Intelligent consumption means providing consumers with information and knowledge to improve their buying criteria based on identifying and assessing the specific qualities of each product.