What is SIRPAC
Price, satisfactory sensory properties and presentation are key criteria when buying food and, more importantly, in achieving customer loyalty to a product or brand.
This consumer-based idea of quality leads us to think about how important and useful it is to understand consumer patterns: What do customers demand? What are their priorities?
SIRPAC, an initiative run by not-for-profit public institutions, is a meeting point where dialogue and direct communication between consumers and the food producing industry are encouraged.
Using its professionals’ creative talent, SIRPAC aims to clearly and transparently provide consumers with a space in which to exchange information and actively listen, building the foundations of a process to develop new ideas and products centred on meeting consumer requirements.
SIRPAC is a platform that disseminates and transfers information from the sector to consumers via initiatives run by sensory analysis experts that aim to encourage consumers to perceive and assess the specific properties of foods.
This initiative aims to support small and medium-sized food producers, helping them improve their competitiveness through “market-focused” entrepreneurialism, supporting the use of new technologies and the transfer of knowledge to improve their products.
SIRPAR Three approaches: Scientific+Institutional+Company = One objetive: Consumer satisfaction
Download files
SIRPAC-triptico-presentacion.pdf Download the SIRPAC presentation leaflet in pdf format | 1.1 MB |
[Translate to English:] Sistema Integrado en Red de Prospección Análisis y Divulgación de Pautas de Consumo
[Translate to English:] ASOCIACIÓN CLUSTER FOOD + I
Ctra nacional 120, km 22,8
26315 Alesón. La Rioja. Spain
Apdo. de correos 143.
Tel. 34 941 369 263. ext 22
Fax. 34 941 369 259
email. adm@clusterfoodmasi.es
www.sirpac.es